For the very first time I am letting you into my full design process from start to finish! From inspiration hunting, designing graphics, fabric shopping, production meetings, creating the clothing and getting the final samples. I'm sharing the emotional rollercoaster along the way, which is always laced with both doubt and confidence. I made this video to share how the creative process isn't always as it seems. Nobody knows exactly what they're doing before they set out to do it and often times something unexpected comes from it. Transparency is the key to this collection and I am here to show you that there are layers to what you see on your screen.

In the fashion industry, everything is presented so fresh cut and polished that we forget how much intention goes into a project. There is purpose in our product, brand and mission and we want to highlight how we weave that in. See the reality of what it means to produce a collection from concept to launch day. I hope this BTS gives you a little boost and the confidence to go out and create something cool! 

xx, Dani

Watch the Full Design BTS Video HERE

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