Allies of All Size Campaign Launch
The secret is out— the Allies of All Size campaign is HERE! Dazey LA is proud to collaborate with the women behind She’s All Fat podcast to launch a new graphic that will, FOR THE FIRST TIME, be available in S - 4X and directly fund the expansion of Dazey’s size offerings. The Allies of All Size design is a collaboration between the body posi queens Sophie and April, who coined the phrase Allies of All Size, and Dani, the designer behind Dazey LA, who created the artwork which includes a disabled person using a cane (inspired by Selma Blair at the Oscars), a person with a single mastectomy showing only one nipple, and a variety of bodies and body types. As a whole, this graphic aims to promote inclusivity and show women proudly celebrating their bodies.
This collaboration is a huge step for Dazey in becoming a more inclusive brand and doing the work to expand beyond 4X in the future. We realize that by going only to 4X in this campaign we are not including every size, however this campaign WILL help us reach those goals. Step by step, we are making our way to support people of ALL size.
We are thrilled to not only have the She’s All Fat babes collab with us on this campaign, but ALSO the incredible Dazey community, the amazing SAF crew, and fellow slow fashion supporters! By coming together and sharing, purchasing, and wearing this tee you are helping build a more inclusive brand with us. Join us in strengthening our sisterhood and being best allies we can be!
Fun fact: We cast each size for this photoshoot, S - 4X, and it was the best girl gang / dance party / fun loving crew we could have asked for. Sizes go as follow: Dani (small), Lindsey (medium), Jojo (large), Crystal (x-large), Gabi (2x), Sophie (3x), and Chauncea (4x).
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