How to Cultivate the Life of Your Dreams:

 

So often we believe that the life of our dreams can only be fulfilled when we attain certain societal standards. We tell ourselves stories like, "I'll be confident once I have that body, "I'll have no worries once I make six figures", or "I would be happier if my life looked like that". When we tell ourselves these stories repeatedly, we begin to believe that who we are and what we have today isn't good enough. These comparisons start to lessen our confidence and make us believe that in order to be successful, beautiful, and worthy, we've gotta look like the supermodel on IG and have the Pinterest perfect house, car, office and vacations too. Girl, let me tell ya. I know models who actually do have all of this and guess what? They aren't confident, worry free, or any happier than you. It's actually quite the opposite. They are stuck further in comparison traps and riddled with anxiety from the unrealistic expectations society puts on us. So how do we get out of this messy self consciousness and into strong self confidence? First, let's affirm that confidence isn't selfish or conceited. Self confidence is self empowerment. As our queen of confidence Lizzo says, "When I'm shinin' everybody's gonna shine!" And that's a fact babe! When you immerse yourself in self love and positivity, you radiate and spread that energy to others. Your self love helps others cultivate self love. So, let's get it girls. Let's cultivate that confidence mindset NOW. You don't have to wait on these "achievements" to validate your worth or your potential. You have the power to live the life of your dreams today by letting go of the limiting stories, choosing confidence, embracing yourself and just doing the damn dream. Long lasting confidence doesn't come overnight, but believe me, the more you practice a confidence mindset, the more you will come into the powerful, confident, and fierce person you are.

Below is our lookbook in celebration of CONFIDENCE! Shot at the beautiful Bend Goods studio! Huge shout out to this fellow small colorful biz for helping us out with this shoot. All the artwork and fabulous furniture shown is by them!

www.bendgoods.com

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The Confidence Collection

The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are. Remember babe, confidence is a cultivated mindset. You've got to practice it and preach it to be it. At any given moment we have the choice to show up confidently in life rather than in fear of judgment, self doubt, or shame. But how? It's not easy, but girl, it's powerful AF. It's learning to choose self confidence over self consciousness. It's ditching comparison traps or “not good enough” mindsets and knowing that you can accomplish any damn thing you dream. It's learning to go against the grain and stand up for yourself. It's the ability to thrive in positive self affirmation and show up fully for yourself. Confidence is the ultimate glow up, queens. Let's bloom with confidence and show the world what a fierce glow up looks like.

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Self Confidence > Self Consciousness

Growing up, self consciousness consumed so much of my time. There was always a part of me worrying about what other people thought of me, what I looked like, if I was cool enough, etc. It was a debilitating process that stopped me from expressing myself and being fully me. As I became an adult, I observed that people aren't just confident naturally. Confidence was cultivated by choice. People become confident, powerful, and fierce by choosing that mindset and allowing that positive energy to carry them through work and life. So to get my confidence blooming, I did the same. I chose confidence over self consciousness, allowed my wacky ideas to shine, worked towards my dream, and stopped caring what everyone else thought. I allowed self assurance to guide me towards being less self absorbed by self doubt, and it's probably the most powerful & freeing thing I've ever done for myself.

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Dance Parties Create Confidence

Think back to your first school dance. You probably were nervous at some point thinking, Am I really about to dance in front of everybody right now? Do I even know any dance moves? Ugh, this is so embarrassing. People are going to laugh at me. Trust me, we've all been there. To be honest, at my first middle school dance I was so awkward! I didn't know what to do with my limbs or how to start moving my body. I kept thinking of how I wasn't girly enough and how I felt like such a boy as a late bloomer. I was just standing there so nervous, too stunned by my own negative thoughts to actually let go and have fun. This is probably true for a lot of us. Dance parties can be nerve wrecking and make us socially anxious, especially now with all the new internet trolls & insta storying opportunities. But you know, once you get comfortable with yourself and start to let go of what other people think, that's when the party actually starts. You can live, let go and move confidently. You can start to embrace yourself in your quirks, wackiness and all. You can be bizarre, be who you are and laugh it all off. Coming into confidence at a dance party is a powerful thing because once you start moving, there's no holding back. Now I'm notoriously first on the dance floor and bust out my wacky white girl moves with pride LOL! So when Naohmi came up with the dance party theme for this collection, I knew it'd be perfect. Dancing is the ultimate form of self expression and takes true confidence to actually take part of. When planning this lookbook, I added a few bottles of champagne to our set list because I thought all us gals would need a little confidence booster, but to be honestly the energy and excitement in this amazing group of gals was intoxicating enough! If you followed along on our stories, you already know we did not even need a sip of it start the Dazey dance party. Seriously, every gal showed up and beamed with confidence from the get go. It was the most freeing and fun thing!  I am so proud to have connected with truly confident babes for this collection and spread their radiating self love & confidence back to you. Who's ready for the next Dazey dance party?! *cue Juice by Lizzo"*

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CREW OF QUEENS

Special Thanks to all our models: Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Cloe. Huge thanks to our Dazey dude Phillip & our cinematographer Michael Greenwood, who is currently working on our fun Dazey dance party video soon to be released!

Thanks again Bend Goods for graciously letting us have a dance party in your gorgeous space! (follow them HERE!)

And of course biggest shout out to our Dazey Content Queen (official title) Naohmi Monroe for coming up with the idea, casting the most marvelous crew, shooting the whole thing, and truly putting all this together! 

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HIGHLIGHT REAL, NOT HIGHLIGHT REEL

A collection designed to celebrate the REAL things in an ever increasing digital world. Whether it be spending more time IRL or being more transparent online, we are HERE for it. As women, we are constantly bombarded with unrealistic ideas of perfection and #goals through never-ending “highlight reels” in media. We're done with that. We are ready to highlight REAL moments, emotions, and conversations that matter and can better our human connections with others and ourselves. We are ready to transform the negative effects of a highlight reel by highlighting REAL life as much as we can. Who's with us?!

 

How we are Highlighting REAL

The Highlight Real lookbook is a dreamy portrayal of what media does everyday. We're here to show you, just like every one else, models done up, retouched, and in gorgeous spaces caught in moments of beauty. But we're also here to show you that this isn't real. Here are photos of our models, Morgan, Rachel, and Claire, before and after the shoot. They're still insanely gorgeous before, just not Photoshopped to "perfection". You see, perfection isn't real, the highlight reel isn't real. What is real is the amazing human behind it all, and that's what we're here to celebrate. We choose to be highly transparent about this whole process in the name of keeping it REAL. We recorded the process of creating this entire production just to show you how much work and people go into making images like this. We are lifting the veil on the highlight reel photos and showing you what's actually REAL. It's time to embrace the other side, once and for all.

 

The Highlight Real collection was inspired to create conversation on how we can better our mental health, human connections, and overall image of self by stepping away from the filters, reassessing our valued #goals, and getting real with one another. When you cut the b.s. and share the BTS on life, work, love, and all that good stuff, you build strong bridges for human connection. There is power in that courage to let others in. 

 

Along with a new collection of graphics and styles, we're launching a new YOUTUBE channel dedicated to giving you all the BTS behind the brand. Check out our first video filled with what it takes to launch a collection, create a lookbook, and what actually goes on behind the brand day-to-day. Get a real look at the day in the life of the Dazey team as we get fully transparent on the highs and lows, the creations and frustrations, and show you the full process unmasked. 

 

 

 

So here it is, both the highlight reel and the REAL of our newest Dazey collection. See the months of planning, long hours of creating, and the full progression of this production unmasked. When you see everything as a whole, you realize how perfection is really just a fictional reality we've been conditioned with. It's time to block that bullshit and embrace the realness. Use the hashtag #highlight real to follow along on this season of unfiltered realness and share your own stories.

Special thanks to the wonderful team who helped this amazing shoot come to life!

Photographer: Champagne
Dazey team: Dani, Phillip, Megan, Naohmi
Models: Rachel, Morgan, Claire
Hair and Makeup: Amber and Maura
Set Design: Tess (florals) and Paper Moon Shoppe
Accessories: Santa Venetia Clogs, Sigfus, The Little Avocado Shop, Dear Survivor, and I'm With the Band Headbands

 

 

This is what STRENGTH IN SISTERHOOD looks like. Last weekend our wonderful group of LA Dazey Ladies took to the streets to not only stand for our rights but spread a little positivity. In a movement sometimes fueled by anger, albeit righteously so, we decided to take a different route. We approached yesterday's Women’s March with love. Amidst all the important political debates there’s another force at work to bring women down, years of social conditioning to make us feel small and weak. Make us feel not smart enough. Not pretty enough. Not brave enough. Designed to pit women against one another as opposed to lifting each other up. Yesterday we decided to gather as a community and support each other. We made signs and flower crowns together. We wrote notes and passed out flowers to strangers marching alongside us and bystanders. Each year I march my biggest take away is always this: Women ARE strong enough. Women ARE bright and brilliant. Women ARE bold and beautiful. And together we are better.

The Dazey Delete discontinued a ton of your favorite graphics and tee colors, but we've got GOOD NEWS! We just released reruns of a few graphics in new Dazey colors that are here to stay. These graphics are all about the strength you have as a woman, an individual, and a person of passion. They are sayings made to inspire you to chase your dream, whether that's on the side of your 9 to 5 or a your full time hustle, because believe me they can become your reality. Through a balance of mental strength, courage, self care, and community you can achieve ANYTHING. We believe in you, always. Shop the new tees and use these mantras to harness your alpha female. 

Uplift and Unify in Clay

 

Alpha Female in White

Wonderfully Womanly in Mustard

Risk Taker, Dream Maker in Black

That's a Hard No in Clay

There is strength in our sisterhood and it’s time we celebrate it. In this collection, we highlight the power women have as a collective force and identify that our intersections and differences are what makes us undeniably strong and whole.

 We are better together. We are stronger together. And in united sisterhood, together we can move forward.

The Sisterhood collection is made to inspire, unify, educate and empower our growing Dazey community with open arms. We hope that with these new graphics and phrases, we can create conversations regarding inclusiveness, intersectionality, diversity, and sisterhood.

DOWNLOAD AND SHARE VIDEOS HERE

Click the link above to download the video yourself and SHARE to win freebies and discounts throughout launch week. We have a full one min version to share in your Instagram feed and four 15-second clips to share on your Instagram Story. Prizes will be given at random and be shared on our Dazey LA story! This is a great opportunity for ambassadors to give their discount codes and collect commission as well. 

A huge shout out to  Arielle Estoria, the star of the video and poet who wrote this amazing piece. Dani met Arielle at a conference last year and was moved by her spoken word poetry performance. When she had the idea for this video she knew there wouldn't be a better girl for the job. She wrote the poem based off of the collection and worked closely with Dani to bring ver vision to life.

And hats off to our go-to video guru Marissa Rascon, the fearless female director. Dani knew she wanted a woman led team for this project and we couldn't be more amazed with Marissa and her work with Reel Rad Films. We've done many videos with her in the past but this was really NEXT LEVEL and we're so proud of her for stepping up to the plate. 

Some of the other contributors include:

Marissa Rasgon - Director

Chris Pinto - Camera & tech

Naohmi Monroe - Producer, casting director, & photography

Megan Massey - Wardrobe styling & continuity  

Phillip Butler - Assistant producer

Danielle Nagel - Art Director, design, & photography

Jasmine Varessa - Hair & MUA

Models-

Arielle Estoria, Alondriah Lenyéa, Alex Miachael May, Emily, Sumaia, Siddiq Wahhab, Angel Lin, Kelsey Quinn, & Erika Mercado

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In the graphics, phrases, and content alike, we want YOU to feel represented. It is our mission to create media that matters and intentionally integrate intersections that showcase and celebrate a wider perspective than what we experience in our daily bubbles. We want to learn from each other and make strides TOGETHER. 

 

"Togetherness takes action
It takes having not just one but two seats at the table"

As highlighted in our Sisterhood poem created by Arielle, togetherness takes action. Creating a united front with YOU has been such an important piece to this collection from the start. To take action on that, we are SO THRILLED to include designs from our #dazeydesigncontest winners. These ladies brought amazing creativity, skill, and joy to the community through their submissions. Congrats and a huge thanks to these gals---Brooklyn, Nicole, and Lily--- for all their work!

 

 

Celebrating and Empowering Women Globally

After months of planning and sharing snippets of behind the scenes our collaboration with Known Supply is here! This is our very first collaboration with a Dazey Dude, Kohl, but he is a man who wholeheartedly believes in empowering women and shining a light on what they are doing. In fact it's the whole mission behind his brand, sharing the stories and faces of the women who make your clothing. They operate their own facilities in Peru, Africa, and India. These are places where garment workers are often paid pennies and forced to work in terrible conditions. Known Supply provides them with great wages, good working conditions, and actually empowers them as the artisans and makers they are.

Each shirt has a patch inside with the signature of the woman who made it. It adds such a personal touch and humanizes an industry that all too often tries to hide the people behind it. @danidazey and @kohlgreyson are also so excited to share the entire journey of their collaboration in documentary called @newbreedmovie. It's all about young entrepreneurs running their companies with social good in mind. We all got together at Biz Babez awhile back and began planning. We wanted a design that celebrated the hands that would touch and wear the tee, all over the world, and  Kohl came up with the amazing verbiage "She is We." It reminds us that even if we are worlds away, we are are human, all equal, and all connected. I drew this design by hand and documented the whole process on our story that you can see HERE. I wanted it to represent women from all over the world and center around the idea of unity. The design in a single line drawing, meaning everything is connected and made by a single line. It was also done in the shape of a globe. These two details really bring home the idea of connection and togetherness. I also love that this design was hand drawn in LA by a woman and the shirt was hand sewn in Peru, like a collaboration directly with the maker! We wanted to take the Unite Women Globally concept one step further and found a wonderful female screen printer, Deluxe, to fuse the art with fabric. The shirt I'm wearing as I type this is made and signed by Frida, designed by Dani, and printed by Elsie. 

10% of Proceeds to be Donated to Women's Refugee Commission

Originally Kohl and I talked about donating a portion of the proceeds to a charity but decided against it since there was already so much to explain about the design and our collaboration,  we didn't want to water down the message or confuse anyone. But given our current state of affairs in America with families being separated at our borders it felt wrong not to donate. This design represents equality and unity across borders and backgrounds. We believe everyone is equal and everyone deserves a chance to live a good life. Sadly in so many places this is not the case and people, women and children in particular, need our help. We've decided from now until our event on July 1st to donate 10% of the proceeds to the Women's Refugee Commission, an organization dedicated to improving the lives and giving a voice to  displaced women and children. Right now they are actively doing all they can at the Mexican border to provide relief to the mothers and children who desperately need it. 

Shirts are in super limited supply so grab yours now! We also hope you can join us at our big collaboration event, which also doubles as the Dazey two year anniversary party! All the details are below and we are so excited to meet and connect with the people who support our brands.

 

SHOP AND SUPPORT HERE

 

The Shoot

Below is a photoshoot I did with gorgeous model Kelsey! We shot the new tees along with some other new Dazey items in beautiful Chinatown LA. I loved the juxtaposition of cultures in the shoot. It is really celebrating all cultures and backgrounds with color, life, and compassion!  

 

 

Introducing our Self Care Summer Line

This is the Self Care Summer Collection. So often we are told that success will bring you happiness and this collection challenges that. With social media that pressure has only become greater. We scroll through our feeds and see people that appear to be wildly successful, traveling the world, and have the perfect happy family. We all know deep down this is the highlight reel and not the REAL. But at the same time it can be so easy to get lost in daydreaming about that greener grass. These designs serve as little reminders that success is not what brings happiness. Enjoying where you are and consciously going a little easier on yourself. Choosing to be grateful about every thing you do have. Learning what is worth your time and energy and funneling more of those precious resources into yourself. 

I’ve always been driven to a fault and sometimes will work myself until I’m sick. I set large goals and daydream about how different and more fulfilled I will feel once I reach them. Then once I do I’m onto the next, not even taking a second to enjoy my accomplishments. Sound familiar!? I hear the same story over and over again from my peers. Even accomplished women who I admire and aspire to be like often talk about being unhappy. I’ve noticed this is especially true for female entrepreneurs, trying to balance everything and be super women. Desperately wanting to prove that we can and will have it all, yet losing ourselves in the process. Society tells us over and over again success is happiness. Even in the small successes I have had I’ve come to realize that’s just not true. Working yourself to the bone will only burn you out, it’s simply not sustainable. I was doing everything I loved for a living, but somehow still started to feel tired. When I began to feel the burn out coming I started working with our Biz Babez community manager Kasey Dreier. She is a self care coach for boss babes. I have been learning so many things about how to better take care of myself, and in turn take care of my company. As a self proclaimed "Yes Girl" I'm learning to say "NO" more and conserve my energy. Spend more time doing the things that make me feel relaxed and sane. Happiness can be found in the little things. It’s about hustling smarter, not harder, surrendering what doesn’t serve you, and finding magic in the mundane. These are just a few of the lessons I’m leaning and phrases on our new tees! I designed this collection amidst the most stressful and busy month of my life and really poured by heart into it. I put a lot of thought into each design and personally found solace in the messages. Inspired by the laid back lifestyle and gorgeous design aesthetic of Palm Springs, our new home away from home @dazey_desert_house. We hope they make you feel like YOU ARE ENOUGH and that life can be pretty darn great when you slow down enough to enjoy it :)

A little about the collection:

We are so excited so be launching our very first Dazey brand non-graphic Cut & Sew pieces alongside the tees! For those that don’t know Cut & Sew is just an industry term for fully custom made garments. If you follow Dazey on instagram you know @danidazey is obsessed with overalls and jumpsuits so of course we had to include these with our first full line drop! Each piece has been small batch made in LA, garment dyed to match the tees, and enzyme washed to have a soft weathered feel. They were designed to be versatile and worn with or without our tops. The straps on the jumpsuit and romper are designed to tie up top, giving you supreme adjustability and options when wearing. They are intentionally made fit the waist slightly loose and hang from the straps to accommodate different body types. Our wrap dress is adjustable with a tie as well, and can also be worn open as a duster! It's a total twofer and looks amazing layered with our graphics! They are made from a rayon twill that is soft, slightly heavy, and wrinkle resistant. These are all super limited pre-order runs so order now :)

We are also stoked to announce our collaboration pants print with girl boss owned and Australian based brand @flarestreet. The velvet bells came just in time for launch, literally the same day as the photoshoot haha. We used our beloved Frida Flora hand drawn pattern for the print. Available in the classic pink and a fun new blue, orange, and yellow print I like to call POP. They come in two different fits as well, a regular flare bell bottom and a wide leg pant. Flare Street is a sustainably made brand that created all of their pieces in small batches in Australia. Dani met the boss babe, Nik, randomly at a coffee shop while she was visiting LA and they immediately started talking about a collaboration. She runs an amazing company and we love brining or two brands together.

And lastly as always we are adding new and amazing items to our Dazey Lady Shop, a section of our website dedicated to selling goods made by other female entrepreneurs. Some of the new items include Miracle Eye bells, The Little Avocado Shop earrings, and some amazing shoes from new lady-ran label Free Reign. Hand picked by @danidazey herself and all paired perfectly with out new pieces.

You can literally shop ALL you see in our lookbook! Since the collection was inspired by Palm Springs of course we had to do the shoot there. Lucky for us we had the perfect location, @dazey_desert_house ;) You can even find our little mid century home on one of the new graphics. The feel of this collection embodies that classic Palm Springs vintage vibe. A touch of color, quirk, and style. 

Models:

@heidiijane & @_gypseaa

Photography/styling:

@danidazey

Hair/Makeup:

@breezeblowouts

Location:

@dazey_desert_house & @calientetropicsresort

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Introducing Dazey Lightroom Presets 

We are so excited to release our first Lightroom presets! Designed to be as bold and bright as our Dazey Ladies. You ladies have been asking for them for quite some time and we finally decided to jump on the preset train! Dazey’s founder Dani spent months developing and perfecting these presets. Our brand is known for it’s colorful feed and with these filters you can get the same look! Not to mention make it super easy for us to repost :)

Our preset package includes 17 easy to use filters. The goal of our presets are to give each photo the same end result, helping you create a cohesive look! Each is named after what it does, for example "light & warm" will lighten and warm your photo. Inside your download there will also be a tips and information packet.

GET PRESETS HERE

Once purchased a download page will open right on your screen with everything you need! For further help email hey@dazeyla.com.

 

Don’t forget to use #dazeypresets and tag @dazey_la

 

Passing Down Empowerment - Mothers and Otherwise!

Today is a day to celebrate strong female role models in our life! Whether that be your IRL mom or a mother figure. Mothers come in many shapes and forms, from the mother who gave you life to the women who inspired and empowered you daily. Whoever you are we thank you all! So go out today and show these amazing women love in whatever way inspires you. Maybe some flowers, maybe some jewelry, and obviously some Dazey! If you know any nursing mama's out there, our normalize nips tee is a must.

Share the gift of female empowerment and celebrate those special women in your life with the discount code: MOTHERSANDOTHERS for 20% off all Dazey goodies through Sunday! 

We are also so excited to be offering a FREE downloadable card! No purchase necessary, but certainly appreciated haha :) Click HERE to download the printable card in either half or quarter page sizes. Simply print out, fold, write, and give! 

 

Coachella 2018 Round Up

The Event:

So excited to host our very first event for Coachella. I have been attending the festival and/or events surrounding it for years and have always wanted to get Dazey involved. Luckily this year I had the perfect venue for a pop up, The Desert House! It is right off the road on your way into Palm Springs so we figured it was a good place to drop in on the way into town. You can take a break from the crazy traffic to grab a drink, snap some photos, and get some clothes! We got the keys literally the week before and worked hard to get it ready in time. It was madness to say the least, but we pulled it off! The backyard was feeling festive and decked out in amazing goodies like pool floats, umbrellas, and pinatas from Sunny Life. Some amazing ethically made brands popped up alongside Dazey including Solstice Intimates, Revice Denim, and Wolven Threads. We had an awesome time and got to meet some rad business babes I admire as well as some Dazey Ambassadors! 

The Weekend:

The rest of the weekend we got to hang with some of our favorite people and attend all sorts of events. My girls @officiallyquilgey, @aldensteimle, and @champangeunicorns joined in on the fun along with their S.O.'s! Luckily the Joybird couches were all pull out beds and we were able to house four couples in our little two bedroom :) We shot photos all around the house plus I got a more compact camera so I could take it along the journey and take photos on the go. Check out the photos below to see all the fun!